AURORA TASTE AWARD
The Aurora International Taste Challenge was established to recognise and award food and beverage product excellence, while helping consumers purchase award-winning, scientifically rated products with confidence.
A panel of expert judges awarded PURA Soda the Best Tasting Non-Alcoholic Beverage at the 2019 event across all categories of non alcoholic beverages.
PRODUCT OF THE YEAR AWARD
Product of the Year is the world’s largest consumer-voted award for product innovation.
PURA Soda won Product of the Year 2020 in the Cold Beverage Category for Innovation as voted for by over 5,000 consumers.
We’ve all got #healthylifegoals, but they’re way easier to set than achieve.
What if there was a fun, simple way to live a little healthier and quench your thirst a little better? There is. It’s called PURA Soda and it comes with low sugar, natural flavours and no colourants.
Not sweet, not sour, this refreshing little Cranberry number is best served ice-cold on a hot summer’s day, or with a splash of vodka if you’re feeling cosmopolitan.
At PURA, we’re passionate about healthier living.
That’s why our soda exists to offer you all the taste and refreshment of a soft drink, with none of the bad stuff. We call it ‘Evolved Refreshment’ and it’s our gift to you. Because in a world where far less healthier alternatives are rife, we’re here to offer you something PURA.
If you’re feeling fancy, you can call it ‘citrus Aurantium’. We call it Seville Orange, or just plain delicious. Because that’s what this citrus delight from Seville, Spain is.
DON’T SWEAT THE SWEET STUFF
Sickly sweet isn’t one of our refreshing flavours. As far as we know, of all the sodas available in South Africa, PURA Soda has the least amount of added sugar. When we add it, we do it sparingly, to enhance the flavour rather than to be the flavour. Why do you think our can is so skinny?
CUCUMBER & LIME
Taste the best international Non-Alcoholic beverage of 2019. Made from no ordinary cuke, the General Lee Cucumber is grown in Florida to be exact, complemented by Mexican or Peruvian limes. This cool cucumber and lime duet has been distilled and cold-pressed at origin for a crisp, fresh tang unlike any you’ve ever tasted.
NO ARTIFICIAL SWEETNESS
We don’t go for ingredients that were made in a lab. Often these strange chemical concoctions taste so sweet, change the fundamental taste of the flavour and leave an overly sweet after-taste. We now know that many artificial sweeteners are associated with nasty health risks and side effects. Just don’t go there. That’s why the small amount of sugar that you’ll find in PURA Soda is pure cane sugar, naturally.
LEMON & ELDERFLOWER
Even lemons need company, right? Picked, extracted, distilled and blended with elderflowers into a rush of floral, lemony joy. The elderflowers are from English hedgerows, renowned for growing some of the highest quality elder bushes in Europe.
NATURAL BORN THRILLER
Our flavours come from natural sources. No compromises.
The original ingredients are found in nature, then purified and extracted to their pure, or should we say, PURA essence. Just refreshingly real flavour for the more discerning palate.
Zesty, sharp and as fresh as a mountain stream, this PURA Soda Pomegranate slips down easy like Sunday morning, quenching your thirst drop after drop.